About us
The people behind SalesRook
We're a remote team of tech enthusiasts and property pros, streamlining estate agency and mortgage broker operations with AI and instant messaging tools like WhatsApp.
Meet the teamEveryEnquiry, Qualified
Qualify applicants. Uncover valuations. Capture mortgage leads. All via WhatsApp, 24/7.
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Trusted by 1,000+ agents and brokers · 50,000+ enquiries handled weekly
Proven Results That Agents Trust
85%
Cost reduction vs manual qualification
87%
WhatsApp response rate
21%
Valuation leads from qualified buyers
14%
Mortgage referrals from qualified buyers
50K+
Property enquiries handled monthly
24/7
Coverage: never miss a lead
TRUSTED BY UK'S LEADING ESTATE AGENTS & MORTGAGE BROKERS
kerfuffle
Rated 5 stars on Kerfuffle.com
Maximising Your Property Enquiries with AI
Enhance your customer journey with conversational AI that handles enquiry qualification and identifies revenue generating opportunities 24/7, freeing your team to focus on closing sales.
24/7 WhatsApp Engagement
24/7 WhatsApp Engagement
Improve customer experience. Your AI engages prospects within seconds via WhatsApp, 24/7/365.
Hidden Revenue Discovery
Hidden Revenue Discovery
Uncover valuation opportunities from 21% of qualified buyer enquiries. Your AI identifies potential sellers that human agents often miss, and mortgage referrals, too.
Proven Results
Proven Results
Achieve fantastic ROI like our customers. For example, Michael Poole listed 11 additional properties in one month - driven completely by SalesRook.
Huge Time Savings
Huge Time Savings
Save 25 hours per 100 enquiries. Eliminate repetitive qualification calls and focus on viewings and deal closures instead of chasing dead-end leads.
Seamless CRM Integration
Seamless CRM Integration
Every qualified enquiry automatically syncs to your CRM. Perfect data capture with zero manual input required.
Intelligent Automatic Lead Qualification
Intelligent Automatic Lead Qualification
Upgrade basic portal enquiries into detailed applicant profiles automatically. Your team will arrive at work each day to fully qualified applicants, ready to book in for viewings.
Engage📱
Instant WhatsApp Responses
Every property enquiry gets a personalised WhatsApp response within seconds - whether it comes in at 2 PM on Tuesday or 11 PM on New Year's Eve. No more missed opportunities because someone enquired outside office hours
- 87% response rates - Compare that to your current email and phone response rates
- Serve customers instantly, even out-of-hours - Never lose a lead to competitors who respond faster
- Respond to portal leads, contact forms, missed calls & more - One system handles everything
Gather 📊
Intelligent Lead Qualification
Your AI assistant asks all the right questions so you don't have to. Every basic portal enquiry becomes a detailed applicant profile with budget, timeline, circumstances, and viewing preferences all captured automatically while you sleep.
- 56% lead-to-qualified conversion rate - Your team just need to choose who to book in for a viewing
- 25 hours saved per 100 applicants - Eliminate repetitive qualification calls completely
- Arrive at work to pre-qualified leads - Start your day with viewings to book, not qualification calls to make
Prioritise 🎯
Focus on Genuine Opportunities
- Stop wasting time on tyre-kickers and dead-end leads - SalesRook filters out the time-wasters so your negotiators only speak to serious, motivated applicants who are ready to move forward
- We identify valuation opportunities from 21% of qualified applicants, turning your existing enquiry flow into a new business pipeline
- All identified valuation leads are automatically shared with the correct branch or office - no manual work required
Connect 🔗
Seamless Systems Integration
Every summarised enquiry automatically appears in your CRM with zero manual data entry. All the qualification details, contact information, and valuation opportunities are instantly available where your team already works.
- Your team pick up enquiries where they're used to - No training required
- Perfect compliance with zero effort - Every interaction summarised and logged automatically
- Works with your existing systems - Integrates with Reapit, Alto, LeadPro, Street, Homeflow + many more
What Our Clients Say
Hear from property professionals who have upgraded their business with SalesRook.
Richard Poole
Managing Director
Michael Poole Estate Agents
"SalesRook has delivered exceptional results for our agency. In just one month, we closed an additional 12 instructions worth £28,500, with an investment of only £2,602 - an impressive 11:1 ROI...SalesRook has become an essential part of our business growth strategy.
"
Seamless CRM & Portal Integrations
Connect SalesRook with your existing CRM and property portals for a unified workflow.
8+ CRM & Portal Integrations
Syncs with Your Existing Tech Stack
SalesRook seamlessly integrates with leading property CRMs and portals. All qualified leads, conversations, and applicant data sync automatically to your existing systems.
- Real-time sync with your CRM
- Automatic applicant creation and lead scoring
- Property data sync for accurate AI responses
150+ UK Estate Agency & Mortgage Advice Offices Already Using SalesRook
Ready to Automate Your Property Enquiries?
Join hundreds of estate agents and mortgage brokers who are saving 20+ hours per week while increasing their qualified lead conversion by 3x.
Hassle-free Setup
50K+ weekly enquiries handled
30-day rolling subscription
One-time setup fee • Cancel anytime • GDPR compliant
Frequently asked questions
Everything you need to know about SalesRook.
SalesRook automatically engages and qualifies your property enquiries 24/7 via WhatsApp. When someone enquires about a property on Rightmove, Zoopla, or OnTheMarket, our AI immediately sends them a personalised WhatsApp message, collects essential information (budget, timeline, employment, etc), and delivers you a complete applicant profile, ready for you to confirm viewings with qualified prospects rather than chasing cold leads.
SalesRook automatically engages and qualifies your mortgage enquiries 24/7 via WhatsApp. When a new lead comes in - whether from your website, referral partners, or marketing campaigns - our AI immediately sends them a personalised WhatsApp message, collects essential information (property search stage, property value, deposit amount, credit history), and books qualified appointments directly into your advisers' diaries. For renewals, SalesRook proactively engages your entire book months before product end dates - so clients are booking consultations instead of slipping onto SVR while you're playing phone tag.
Our clients save an average of 25 hours per 100 enquiries; more than half a working week. Negotiators receive detailed applicant profiles in their CRM and inbox each morning, allowing them to focus on viewings, valuations, and closing deals. One lettings manager described it as' waking up to qualified applicants instead of spending hours on manual qualification calls'
Yes, significantly! SalesRook automatically identifies hidden opportunities in your enquiry flow. As much as 20% of sales applicants also have properties to sell, and up to 15% of lettings applicants share their landlord's contact details. SalesRook captures these opportunities automatically, delivering valuation leads directly to the relevant branch. One client, Michael Poole Estate Agents, identified 87 valuation opportunities from 600 sales enquiries in just one month, converting 12 into completed instructions worth £28,500.
SalesRook pricing works like your utility bills; a monthly subscription plus usage-based token costs. Tokens cover WhatsApp messaging, SMS fallback, and AI processing power, ensuring you only pay for actual usage. Pricing varies based on your enquiry volumes and agency size, with both the setup fee and monthly subscription negotiable for your specific requirements. Most single-branch agencies save over £20,000 annually compared to manual qualification costs. Book a demo to discuss pricing tailored to your operation.
Yes! SalesRook automatically syncs all conversations and qualified leads directly into your CRM, integrating with Reapit, Alto, LeadPro, Homeflow, AcquaintCRM, and others. We connect to all major portals (Rightmove, Zoopla, OnTheMarket) to capture enquiries instantly. Everything stays in your existing workflow without any separate systems to manage.
This is rarely an issue in practice. Customers care most about getting rapid, helpful responses to their property enquiries, not whether a human or AI provides them. In fact, 40% of qualified enquiries now happen outside business hours when human agents aren't available. We've had clients receive messages at 11pm on New Year's Eve with responses like 'I really appreciate that you took the time to contact me!' The key is that it works with our response rates being 85-95%, and 40-60% of applicants typically completing the full qualification conversation.
SalesRook isn't a chatbot! It's a complete lead qualification and opportunity discovery platform. Unlike simple chatbots that follow a fixed decision tree and answer basic questions, your AI conducts natural, contextual conversations via WhatsApp, identifies hidden valuation opportunities and mortgage referrals, automatically routes leads to appropriate branches or partners... and delivers actionable intelligence directly into your CRM. It's more like having a tireless, highly-trained negotiator working 24/7 than a basic FAQ bot. One sales manager recently told us 'we've even had clients calling up asking to speak to her!'
Absolutely. All conversations are encrypted and securely stored in compliance with GDPR and ICO guidelines. We provide comprehensive data processing agreements and maintain strict compliance with UK regulations. Customers can request their data or opt-out at any time. We follow the UK government's principles-based approach to AI, ensuring appropriate transparency whilst focusing on service quality that modern property seekers expect.
Most agencies are live within 2-4 weeks. Our setup process includes registering your WhatsApp Business number (via official WhatsApp Business API), integrating with your CRM and property portals, customising your AI persona's name, tone, and qualification questions, and training your team on what to expect. We handle the entire technical configuration and all you need to do is decide your persona's name and review the qualification flow.
Based on proven client results: 83% reduction in applicant engagement costs compared to manual handling, 25 hours saved per 100 enquiries, 20% of enquiries revealing hidden valuation opportunities (both sales and lettings), qualification rates of 44-60% (far higher than manual, phone-based qualification), and typical ROI of 4:1 to 12:1 in the first few months. Your Move processed over 30,000 messages and saved between £11,900-£19,831 in just one month, whilst identifying 219 hidden valuation opportunities.
Still have questions? We're here to help.