Every enquiry answered. From 92p each.
Handling an enquiry by hand costs around £5.46. SalesRook answers instantly, 24/7 on WhatsApp, qualifies every lead and logs it to your CRM. Every plan uses the same rate card, and your cost per enquiry falls as your volume grows. Pick the plan that fits below.
Plus usage: 5,000 tokens included every month, then 0.3p per token
Up to 500 enquiries a month
- 24/7 WhatsApp AI that answers and qualifies every enquiry
- Full CRM integration included
- Unlimited branches and unlimited users
- SMS fallback so no lead is missed
Full CRM integration, AI persona setup, team training and go-live support. Charged once.
Plus usage: 12,500 tokens included every month, then 0.3p per token
500 to 999 enquiries a month
- Everything in Essentials
- 2.5x the included usage for multi-branch volume
- Unlimited branches and unlimited users, still included
Full CRM integration, AI persona setup, team training and go-live support. Charged once.
Plus usage: 25,000 tokens included every month, then 0.3p per token
1,000+ enquiries a month
Also the home for mortgage brokers: fewer, higher-value conversations that deserve more hands-on service.
- Everything in Growth, with our largest included allowance
- Referral network designed and configured with you
- Renewal campaigns hand-built for your client book
- Bespoke, high-touch onboarding and account service
Full CRM integration, AI persona setup, team training and go-live support. Charged once.
All three plans share one usage rate. Which plan fits, and what you will actually pay, depends on your enquiry volume - get your exact figure below.
One rate card, whatever your size.
Every plan pays the same 0.3p per token for usage above its included allowance. Nobody gets a better rate for being bigger. Your cost per enquiry falls as your volume grows because the flat monthly subscription spreads across more enquiries - around £1.66 each at 100 enquiries a month, under £1 at high volume, against around £5.46 to handle one by hand. You grow into the lower figures without changing anything.
Every plan runs the full SalesRook.
Same AI, same instant 24/7 responses, same WhatsApp and CRM integration, unlimited branches and users - on every plan. Plans differ in how much usage is included, and on Pro, in how much of the work our team does with you by hand. Nothing about the product itself is held back.
Get your exact monthly figure
Enter your monthly enquiry volume and we'll work out your subscription, usage and setup, live.
Your SalesRook Investment
Full CRM integration, AI persona setup, team training and go-live support. Charged once.
At 100 enquiries a month you are on Essentials: £100 subscription + about £66.00 usage = about £166.00 a month, around £1.66 per enquiry.
In your first 30 days: every enquiry answered in minutes, qualified, and logged in your CRM.
If we fall short, the next month is on us while we put it right. 30-day rolling terms, no per-branch or per-seat fees.
Mortgage brokers belong on Pro whatever your volume. Your setup is more hands-on - custom integrations, multiple advisers' calendars, your whole business mapped - and Pro's onboarding covers it. Book a consultation and we will scope it.
Trusted by 1,500+ property professionals across 250+ UK offices
Watch a real enquiry get qualified
Every inbound lead gets an instant, on-brand WhatsApp reply, gets qualified with the questions your team would ask, and lands in your CRM ready to action. No missed enquiries, no cold leads, no overnight gap.
Independent research puts manual qualification at around £5.46 per enquiry. SalesRook typically does it for 60p to £1.50, instantly, 24/7.
Illustrative example, not an actual conversation with our AI. Results may vary.
How Our Pricing Works
SalesRook pricing works like your utility bills. A small standing charge plus usage-based costs that scale with your business activity. This ensures costs align with actual value delivered.
Example Breakdown for 100 enquiries per month:
Compare this to £546.00 you're currently spending to qualify the same volume manually (based on our industry research showing £5.46 per manual enquiry).
What Are Tokens?
Tokens are our usage unit - like electricity or mobile data. A small monthly subscription covers platform access, then you pay only for what you use.
A typical enquiry conversation uses 200-500 tokens, costing between 60p and £1.50 depending on conversation length and complexity.
- AI conversations - WhatsApp and SMS messaging with leads
- Quality & insights - Sentiment analysis and conversation auditing
- Lead enrichment - Fetching property details and lead data from portals
- CRM sync - Pushing qualified leads and conversations to your CRM
- Call handling - Missed call text-back and call forwarding
No per-branch fees. No per-seat licences. You pay for leads engaged - not offices on a list.
Everything You Need, Included
Platform & Access
Core Features
Integrations & Automation
Revenue Opportunities
"In just one month, we closed an additional 12 instructions worth £28,500, with an investment of only £2,602. An impressive 11:1 ROI, and that's just from on-patch valuation leads."
Franchise & networks
For groups and franchise brands
Pricing shown is indicative and based on typical usage. Actual costs may vary depending on conversation complexity and customisation requirements. Underlying costs including WhatsApp messaging and AI processing are subject to change, which may affect your cost per lead over time.
Pricing questions, answered
Everything you need before you book a call.
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Ready to See the ROI For Yourself?
Book a 30-minute strategy session. We'll walk through the numbers for your business - no obligation, no pressure.
Trusted by 1,500+ property professionals across 250+ UK offices