By hand, £5.48 an enquiry. With SalesRook, from 99p.
That £5.48 is our estimate of 15 minutes of negotiator time; SalesRook answers in minutes, 24/7 on WhatsApp, qualifies the lead and logs it to your CRM.
Plus usage: 5,000 tokens included every month, then 0.3p per token
Up to 500 enquiries a month
- 24/7 WhatsApp AI that answers and qualifies every enquiry
- Full CRM integration included
- Unlimited branches and unlimited users
- SMS fallback so no lead is missed
Full CRM integration, AI persona setup, team training and go-live support. Charged once.
Plus usage: 12,500 tokens included every month, then 0.3p per token
500 to 999 enquiries a month
- Everything in Essentials
- 2.5x the included usage for multi-branch volume
- Unlimited branches and unlimited users, still included
Full CRM integration, AI persona setup, team training and go-live support. Charged once.
Plus usage: 25,000 tokens included every month, then 0.3p per token
1,000+ enquiries a month
Also the home for mortgage brokers: fewer, higher-value conversations that deserve more hands-on service.
- Everything in Growth, with our largest included allowance
- Referral network designed and configured with you
- Renewal campaigns hand-built for your client book
- Bespoke, high-touch onboarding and account service
Full CRM integration, AI persona setup, team training and go-live support. Charged once.
All three plans share one usage rate. Which plan fits, and what you will actually pay, depends on your enquiry volume - get your exact figure below.
One rate card, whatever your size.
Every plan pays the same 0.3p per token above its allowance. Nobody gets a better rate for being bigger. Your cost per enquiry falls as volume grows because the subscription spreads further: typically about 99p to £1.35 an enquiry, against around £5.48 by hand (our estimate).
Every plan runs the full SalesRook.
Same AI, same instant 24/7 responses, same WhatsApp and CRM integration, unlimited branches and users - on every plan. Plans differ in how much usage is included, and on Pro, in how much of the work our team does with you by hand. Nothing about the product itself is held back.
Get your exact monthly figure
Enter your monthly enquiries and see your figure, live.
500 enquiries a month in total
Your SalesRook investment
Growth plan- Growth subscription
- £256
- Sales token usage
- £176to£196
- Lettings token usage
- £205to£269
- One-time onboarding and setupOne-time
- £988
Per month
Subscription plus usage, typical to upper. Setup is charged once and is not in this figure.
£637to£721
about £1.27 to £1.44 per enquiry
By hand, at £5.48 each (our estimate):£2,740a month. You save about£2,019and 123 hours of staff time
A one-page forecast with a reference number, to share with your team. We keep only the numbers above and the name you enter.
Watch a real enquiry get qualified
Every inbound lead gets an instant, on-brand WhatsApp reply, gets qualified with the questions your team would ask, and lands in your CRM ready to action. No missed enquiries, no cold leads, no overnight gap.
Our estimate: about 15 minutes of negotiator time per enquiry, around £5.48 by hand. SalesRook typically does it for about 99p to £1.35, instantly, 24/7.
Illustrative example, not an actual conversation with our AI. Results may vary.
How Our Pricing Works
SalesRook pricing works like your utility bills. A small standing charge plus usage-based costs that scale with your business activity. This ensures costs align with actual value delivered.
Example Breakdown for 500 enquiries per month (250 sales, 250 lettings):
Compare this to £2,740 you're currently spending to qualify the same volume manually (our estimate: about 15 minutes of negotiator time per enquiry, around £5.48 by hand).
What Are Tokens?
Tokens are our usage unit, like electricity or mobile data. A SalesRook token is our unit of usage, not an AI-model token. Tokens meter the AI processing, WhatsApp and SMS messages, CRM updates and call handling behind each conversation. A small monthly subscription covers platform access, then you pay only for what you use, at 0.3p per token above your plan's included allowance.
A typical enquiry conversation uses roughly 260 to 390 tokens, depending on its length: a sales enquiry typically uses a little less than a lettings one (258 against 300), and a longer conversation, more often a lettings one, sits at the upper end. At 0.3p per token that is about 77p to £1.16 of usage per enquiry; with the subscription spread across your volume, the all-in figure typically works out at about 99p to £1.35 per enquiry.
- AI conversations - WhatsApp and SMS messaging with leads
- Quality & insights - Sentiment analysis and conversation auditing
- Lead enrichment - Fetching property details and lead data from portals
- CRM sync - Pushing qualified leads and conversations to your CRM
- Call handling - Missed call text-back and call forwarding
No per-branch fees. No per-seat licences. You pay for leads engaged - not offices on a list.
Everything You Need, Included
Platform & Access
Core Features
Integrations & Automation
Revenue Opportunities
"In just one month, we closed an additional 12 instructions worth £28,500, with an investment of only £2,602. An impressive 11:1 ROI, and that's just from on-patch valuation leads."
Franchise & networks
For groups and franchise brands
Pricing shown is indicative and based on typical usage. Actual costs may vary depending on conversation complexity and customisation requirements. Underlying costs including WhatsApp messaging and AI processing are subject to change, which may affect your cost per lead over time.
Pricing questions, answered
Everything you need before you book a call.
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