From "Is this still available?" to a fully qualified applicant
Portal enquiries arrive with a name and a phone number. SalesRook opens a WhatsApp conversation in seconds, qualifies the applicant naturally, spots the sellers and mortgage leads hiding inside, and writes it all into your CRM. Watch it happen:
The property enquiry problem
Every portal enquiry costs you money to receive and hours to qualify. Most arrive with almost nothing in them.
Before SalesRook
Manual phone calls and endless voicemails
Chasing basic information takes hours
Around £6 of staff time per enquiry
Just to qualify it
Enquiries arrive at 9pm and on Sundays
Responses do not
Typical Portal Enquiry:
"Hi, is the 2-bed flat on Oak Street still available? Can I view it this weekend?"
Information needed: Budget, timeline, circumstances, guarantor, employment...
After SalesRook
A WhatsApp reply within seconds, every time
Including weekends and evenings
Complete applicant profiles
Budget, timeline, circumstances, guarantor, all captured in conversation
Enquiry-handling cost cut by around 80%
From around £6 to roughly £1 per enquiry
Complete Applicant Profile:
What actually happens to an enquiry
Five automated steps between the portal alert and a viewing in your diary.
Tap any step to see what SalesRook actually sends.
Portal integration captures enquiries from Rightmove, Zoopla and OnTheMarket, triggering an instant, personal WhatsApp response before the applicant has messaged the next agent.
"Everything's changing now, people don't like to pick up their phones but on WhatsApp they get back to us straight away."
Gemma Hyland, Lettings Manager, Fraser & Co
SalesRook AI
online
Hi Sarah! Thanks for your interest in the 2-bed flat on Oak Street. Yes, it's still available. Are you looking to move in immediately, or do you have a specific timeline in mind?
nowConversational AI collects the essential information through a natural WhatsApp exchange, never forgetting to ask the key questions.
"SalesRook qualification is like a get out of jail free card for our team. Their AI ensures all crucial information is captured in our CRM, creating an invaluable safety net..."
George Webb, Sales Manager, Your Move
SalesRook AI
online
Perfect. And what's your budget range for rent? Also, is this your first rental, or have you rented before? That helps me understand your situation.
nowThe AI listens for what the enquiry does not say out loud: a buyer who has a home to sell is a valuation. A renter whose parents are homeowners may be a guarantor, or a buy-to-let conversation. These get flagged, not lost.
"One of the main things we need, which Izzy (our AI agent) is collecting, is whether applicants have a house to sell."
Kyle Best, Director, Best Property Services
SalesRook AI
online
You mentioned you're currently living with parents. Are they homeowners? Many of our tenants' families are interested in buy-to-let opportunities.
nowAll information automatically syncs to your existing CRM with rich applicant profiles and smart categorisation.
"I have worked with other companies who use Reapit but none of them have used the goldmine that is the SalesRook chrome extension - it's absolutely brilliant!"
James Thompson, Lettings Consultant, Hurford Salvi Carr
SalesRook AI
online
Complete profile created in your CRM: budget, timeline, circumstances, guarantor details, and an identified opportunity for a parents' buy-to-let consultation.
nowQualified leads are delivered to your team with full context. Your team takes over with full context, in working hours, on conversations worth having.
"Instead of calling every tenant applicant to ask when they're available, we now get that information upfront... We've saved significant time by eliminating those initial qualification calls and can focus our conversations on actually booking viewings with suitable applicants."
Richard Timpson, Group Lettings Director, Your Move
SalesRook AI
online
Hi James, qualified applicant for Oak Street. Budget confirmed at £1,400 PCM, available immediately, parents willing to guarantee. Viewing booked for tomorrow 2pm. Parents also flagged for a potential buy-to-let meeting.
nowSee it run on your own enquiries
Book a free 30-minute consultation. We'll show you what SalesRook does with the enquiries you're already paying to receive, no pitch, no pressure.
Real Results from Real Agents
See how estate agents are transforming their enquiry handling with measurable results
Michael Poole
Valuation opportunities found hiding inside buyer enquiries the team was already paying to receive. 12 became instructions, worth £28,500 at an 11:1 return on that month's spend.
SalesRook platform
WhatsApp is opened and answered where email is not. Figures across all SalesRook conversations, not a single client.
Typical client
Return varies by firm size, stock and how hard the enquiries are worked. The range our clients see, not a headline pick.
"A Game-Changer for Our Team"
"Three months with SalesRook and the results are outstanding. We're waking up to qualified applicants instead of spending hours on manual qualification calls. The time savings alone make this a game-changer for our team. But then, there's the added bonus of valuation leads and mortgage referrals, too."
Mark Pesci
Franchise Owner, Fine & Country
SalesRook platform figures, across all conversations:
Case study
One family agency. One month. 600 enquiries became 12 instructions.
Same portals, same Rightmove bill, same team. Michael Poole simply stopped letting enquiries go unread, and we counted the result against their own CRM.
600
sales enquiries in month one
87
hidden valuations surfaced inside them
12
instructions won, all completed
£28,500
revenue, an 11:1 return on spend
"SalesRook has delivered exceptional results for our agency. In just one month, we closed an additional 12 instructions worth £28,500, with an investment of only £2,602, an impressive 11:1 ROI."
Richard Poole
Managing Director, Michael Poole Estate Agents
What it takes to go live
No rip-and-replace. SalesRook sits on top of the portals and the CRM you already run.
Weeks, not months
Michael Poole's nine-branch rollout took three weeks from signing to live conversations.
Your CRM stays
Enquiries, profiles and full conversation history sync into the system your team already uses. See the integration list below.
Your team stays in charge
The AI answers instantly and qualifies naturally, day or night. Your negotiators pick up qualified conversations in working hours, with the full transcript in front of them.
"The onboarding process with SalesRook was great from day one. Their team truly understands the property sector... Offering 24/7 responsiveness while freeing up our negotiators to focus on high-value activities like viewings and relationship building is so important to us."
Frank Schippers, Managing Director, Frank Schippers Estate Agents
Seamless Integration
SalesRook works with your existing systems. No disruption, just enhancement.
Property portal
Rightmove, Zoopla
SalesRook AI
Answers in 30s
Your CRM
Synced automatically
One enquiry, answered instantly and written back to your CRM. No copy and paste, no lost leads.
CRM Systems
Seamlessly sync with your existing property management system
Property Portals
Capture enquiries from all major UK property portals
Communication
WhatsApp Business integration for instant messaging
Browser Tools
Chrome extension for individual agent productivity
Enterprise-Grade Security & Compliance
Built for the UK property sector with full regulatory compliance
GDPR Compliant
ICO Registered
256-bit Encryption
UK Support
As Featured In
From the Rook Report
Not ready to talk? Read the evidence.
The Rook Report is our research series for UK estate agents and brokers: real numbers, named sources, no fluff.
The Year Michael Poole Stopped Losing the Leads They Already Paid For
Same portals, same Rightmove bill, same team. A fast first month, then a full year counted against Michael Poole's own CRM. Here is what a well-read first reply was actually worth, why the two numbers differ, and the moves you can borrow whatever tools you run.
The After-Hours Enquiry: Winning the Leads That Arrive When the Office Is Shut
About half of your enquiries arrive when the office is shut. The 9pm Saturday message answered Monday morning is rarely still yours. Here is how the best agencies are winning the after-hours pipeline they already pay for.
The Best WhatsApp AI Lead Tools for UK Estate Agents: An Honest Buyer's Guide
Most "best AI tools" lists are written by someone selling the tool at the top. This is a fair, criteria-first guide to choosing a WhatsApp AI lead tool for a UK estate agency, and yes, we publish it.
See What SalesRook Could Do For You
Book a 30-minute strategy session. We'll show you what's working for businesses like yours, no pitch, no pressure.
Trusted by 1,500+ property professionals across 250+ UK offices