Max Hardy
Co-Founder & Managing Director
About us
SalesRookers, assemble!
Behind SalesRook is a team that understands both technology and the property sector, working to help negs and advisors actually thrive in a fast-changing market, rather than just survive it
100% Remote
Meet Our Global,
Remote-First Team
We're a close-knit team of remote workers scattered around the world and dedicated to creating a product our customers will use and love. We focus on making property enquiry handling clearer, quicker, and more consistent. SalesRook supports the workflow you already have so your brand feels present, even when the office is closed.
Richard 'Remi' Remington
Co-Founder & Commercial Director
Sarah Bozalija
Operations Director
Shanker Dhand
Product Manager
Elly McNamara
Finance Manager
Aman Singh
Customer Support Technician
Sunny Mujera
Chief of Staff & Customer Support Technician
Samuel Selali Theodore
Senior Prompt Engineer
Faustell Cofie
Sales Support & Marketing Specialist
Tools for Property Professionals, Crafted with Care
Max Hardy and Richard Remington recognised an opportunity in the property sector. Estate agents were drowning in enquiries. Not for lack of demand. The traditional phone-and-email approach just couldn't keep up. Negotiators burned out making repetitive qualification calls. Promising leads went cold because someone enquired at 9 PM. Valuation opportunities hid in plain sight.
Max and Richard saw that AI could handle the tedious bits (qualification questions, out-of-hours responses, data entry) whilst letting skilled negotiators do what they're actually good at: building relationships and closing deals.
So they built SalesRook. As word spread, mortgage brokers and financial service businesses facing the same challenges came knocking - overwhelmed by enquiries, struggling to respond fast enough, losing leads to competitors who got there first. The solution worked just as well for them.
Today, their remote team spans five countries, creating practical tools that help estate agents and mortgage advisors work smarter - not replacing them, but giving skilled professionals more time to do what they're actually good at.
Our Mission
Quality, ease and speed for life's biggest transactions - faster responses, smoother handoffs, fewer deals falling through the cracks.
Our Vision
Millions of people buy and sell homes, investments, and big-ticket items every year. Most of them wait too long for replies, repeat themselves to multiple people, and wonder if anyone's actually handling their enquiry. We're fixing that - one conversation at a time.
Core Values
How We're Wired
At SalesRook, our values aren't just words on a wall. They shape who we hire, how we build, and how we show up for customers every day.
Get it shipped
We ship it; we don't dwell. We execute with process, systems, analysis and specialisation to deliver a high-quality product.
Optimism
We approach every challenge with belief that solutions exist, maintaining a positive outlook that transforms setbacks into growth.
Embracing challenge
We courageously embrace challenges as opportunities to innovate, problem-solve, and grow beyond our current capabilities.
Innovation
We embrace creativity and continuously push boundaries to deliver cutting-edge solutions.
Respect for each other
We value every voice and cultivate empathy in all interactions, united by the belief that our diversity strengthens us.
Empathy
We put ourselves in others' shoes, understanding and responding to the needs of our team and customers.
Meticulous Energy
We bring focused intensity and attention to detail in everything we do, ensuring quality and excellence.
Working Process
Our Working Process
Visit/Connect
We understand your business needs and set up your AI personas tailored to your brand voice and workflow.
Configure & Integrate
Seamless integration with your CRM and property portals including Rightmove, Zoopla, and OnTheMarket.
Qualify & Identify
AI engages enquiries 24/7 via WhatsApp, qualifying applicants and identifying valuation leads and mortgage referrals.
Share & Report
Qualified leads and opportunities automatically routed to relevant branches with comprehensive reporting and insights.
Behind the Scenes
SalesRook ChatCPT: Our Team Trip to Cape Town
Testimonials
Hear From Our Satisfied Customers
Real results from UK estate agents using SalesRook
Case Study
Michael Poole Estate Agents
"SalesRook's AI qualifies applicants first, so our team can focus on viewings, negotiations and relationships—not chasing messages."
- •Significant time savings for the team
- •92% applicant response rate (vs ~30% by email)
- •112 valuation opportunities from 600 sales applicants
- •84 mortgage referrals captured automatically
- •38 valuations completed; 12 new instructions worth £30,000+
- •Strong off-patch referrals via the Relocation Agent Network
Press & Media
As Featured In
Property Industry Eye
Yahoo Finance
Business Insider
Associated Press
Press Enquiries
For media enquiries, interviews, or press materials, contact us at [email protected]
Build the UK's Best Property Communication Stack with Us
Join 150+ offices nationwide already processing over 50,000 weekly enquiries with SalesRook's AI-powered WhatsApp automation.