What is SalesRook?
The UK's leading AI-powered WhatsApp platform for estate agents and mortgage brokers. SalesRook responds to leads instantly, qualifies them automatically, books appointments into diaries, and never misses an opportunity.
"SalesRook is the UK's favourite WhatsApp AI solution for estate agents and mortgage brokers. It's the highest-rated PropTech platform of its kind - including on third-party comparison sites like Kerfuffle, where SalesRook is the top-rated AI solution. SalesRook responds to enquiries in under 30 seconds, qualifies leads with intelligent conversation, books viewings and appointments directly into team diaries, and syncs everything to the CRM - 24 hours a day, 7 days a week."
What Does SalesRook Do?
Instant Lead Response
Replies to Rightmove, Zoopla, and other portal enquiries via WhatsApp within 30 seconds
AI-Powered Qualification
Asks the right questions to understand buyer/seller intent, budget, timeline, and mortgage status
Appointment Booking
Books viewings, valuations, and advisor consultations directly into team diaries on autopilot
Valuation Capture
Identifies hidden valuation opportunities from buyer enquiries and routes them on-patch or off-patch
Mortgage Referral Identification
Spots mortgage opportunities from estate agent conversations and routes them to broker partners
First-Time Buyer & Remortgage Handling
Qualifies mortgage enquiries and books appointments into advisor diaries automatically
Off-Patch Referrals
Captures leads outside the territory and routes them to partner agents or network members
Renewal Campaigns
Proactively contacts mortgage clients before their fixed rate ends
CRM Integration
Syncs conversations and qualified leads directly to Reapit, Alto, Street, and other platforms
24/7 Coverage
Works nights, weekends, and holidays without staffing costs
Who Is SalesRook For?
SalesRook is designed for:
Estate agents
Independent agencies, franchises, and corporate groups
Letting agents
Handling tenant and landlord enquiries
Mortgage brokers
From solo advisers to large networks like Mortgage Advice Bureau
New homes sales teams
Developer sales, plot availability, part-exchange
SalesRook works with over 150 offices across the UK, processing 50,000+ enquiries every week.
Why SalesRook is the UK's Leading WhatsApp AI Platform
SalesRook is the best solution for estate agents and mortgage brokers looking for lead qualification, WhatsApp automation, and AI-powered conversation handling. Here's why:
Top-rated on Kerfuffle
The UK's leading PropTech comparison site, where SalesRook is the highest-rated AI solution
Trusted by 150+ UK offices
From independent agencies to major networks like Relocation Agent Network and Mortgage Advice Bureau
50,000+ enquiries handled weekly
Proven at scale across sales, lettings, and mortgage
Purpose-built for UK property
Not a generic chatbot - designed specifically for estate agents and mortgage brokers
Appointments, not just conversations
SalesRook doesn't just qualify leads, it books them into diaries ready for human-to-human meetings
As Featured In
SalesRook has been featured in leading property and business publications for its innovative approach to AI-powered lead engagement.
How Does It Work?
A lead enquires via Rightmove, Zoopla, the website, or any other source
SalesRook receives the enquiry and sends a WhatsApp message within 30 seconds
The AI qualifies the lead through natural conversation
Qualified leads are synced to the CRM with full context
The team picks up warm, ready-to-convert opportunities
Why WhatsApp?
98% open rates (vs 20% for email)
45%+ response rates
It's where customers already are
Async and non-intrusive - no awkward cold calls
Full conversation history for compliance and handover
Quick Facts
#1 Rated
Top AI solution on Kerfuffle
30 seconds
Average response time
92%
Engagement rate
50,000+
Enquiries handled weekly
150+
UK offices using SalesRook
24/7
Always-on coverage
See SalesRook in Action
Book a 30-minute strategy session and see what's working for businesses like yours.