FCA & Compliance Statement

Our regulatory position

SalesRook Ltd provides AI-powered WhatsApp enquiry handling for estate agents, letting agents and mortgage brokers. SalesRook operates as a lead qualification and introduction service. We are not authorised or regulated by the Financial Conduct Authority, and we do not provide regulated advice, arrange regulated contracts, or approve financial promotions.

Where our clients are FCA-authorised firms, every regulated activity stays with them and their permissions. Our platform collects factual qualification information and, where appropriate, introduces a prospect to the firm's authorised advisers. Introducing a borrower to an authorised person is excluded from regulated activity under the Regulated Activities Order, provided the introduction does not itself bring about a regulated mortgage contract.

Record keeping and data protection

Every conversation handled on the platform is timestamped, logged and synced to the client's CRM, so regulated firms can retain and retrieve client communications under their own policies. Data processing is governed by our Data Processing Agreement, with encryption in transit and at rest. Our wider data practice is set out in our Privacy Policy and GDPR page. SalesRook is registered with the ICO (ZC045388).

Working with regulated firms

We treat regulated clients as the controllers of their own compliance. Firms review and sign off the AI persona's scripts before deployment, keep financial promotions approval in-house, and run their own identity verification and suitability assessments. We support outsourced-provider due diligence, including questions direct from a firm's compliance officer.

For a fuller explanation of how mortgage brokers use a logged, auditable first response to help evidence Consumer Duty outcomes, see our guide to FCA compliance for mortgage brokers.