The Rook Report
Strategic insights for the modern property professional. AI, PropTech, and lead engagement strategies for estate agents and mortgage brokers.
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SalesRook Partners with Relocation Agent Network to Deploy AI Technology Across 90+ UK Estate Agencies
London-based SalesRook has announced a strategic partnership with the Relocation Agent Network (RAN) to provide subsidised AI-powered lead qualification technology to over 90 member estate agencies across the UK.
4 Min
An Evening by the Thames: How Property Professionals Are Reimagining AI's Role
The Thames lapped quietly against the hull of the Little Ship Club, seemingly unaware that inside, a revolution was brewing. It wasn't the kind of revolution marked by raised fists or inflammatory speeches, but something far more subtle - and potentially more transformative.
8 Min
The New Rules of Property: How AI is Transforming Estate Agency in a 12% Market Surge
The first sign that something fundamental was changing in the property market came during a recent visit to a client's office in North London. The agency director was sitting in his branch, watching his negotiators field calls, and growing increasingly frustrated.
8 Min
Late-Night House Hunting? This AI Estate Agent Never Sleeps, Say UK Property Firms
As first-time buyers race to beat April's Stamp Duty deadline, PropTech innovator SalesRook reveals its AI platform is now processing over 50,000 property enquiry messages weekly through WhatsApp.
5 Min
AI Reshapes Property Market as Stamp Duty Deadline Looms
The UK property market is experiencing a seismic shift. First-time buyers are flocking to purchase homes at an unprecedented rate, with their share of transactions reaching a record 31.8% in late 2024.
7 Min
A Housing Market Dip Will Make Tech-Savvy Estate Agents Rich While Others Struggle
I spent last week analysing the latest Halifax house price data, and something fascinating emerged that most people are missing. The 0.2% drop in December isn't just another market fluctuation.
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