About us
The people behind SalesRook
We're a remote team of tech enthusiasts and property pros, streamlining estate agency and mortgage broker operations with AI and instant messaging tools like WhatsApp.
Meet the teamEverySalesEnquiry, Answered First
Buyers send the same enquiry to five agents. SalesRook replies on WhatsApp in seconds, qualifies the applicant, uncovers valuations and mortgage leads, and lines up the viewing. 24/7, even at midnight on a Friday.
20 minutes. No obligation. See your own enquiry flow modelled live.
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Trusted by 1,500+ property professionals · 50,000+ enquiries handled weekly
Valuations uncovered
21% of qualified buyers tell us they have a property to sell. We hand you the address.
Answered in seconds
Every enquiry gets a personal WhatsApp reply instantly. 2pm on a Tuesday or 11pm on New Year's Eve.
Proven Results That Agents Trust
87%
WhatsApp response rate
98%
message open rate
21%
of qualified buyers reveal a valuation opportunity
25 hrs
saved per 100 enquiries
50K+
enquiries handled every week
300K+
messages handled every month
TRUSTED BY UK'S LEADING ESTATE AGENTS & MORTGAGE BROKERS
kerfuffle
Rated 5 stars on Kerfuffle.com
Your best leads go cold while the office is closed
"Buyers can be fickle. They'll send the enquiry to multiple agents and whoever gets them first will get the lead and the booking."
Head of sales, London estate agency
They enquire at 9pm.
Most property enquiries arrive in the evening or over the weekend, exactly when nobody is at a desk. A hot listing can pull in 100 enquiries before Monday.
They message five agents.
Buyers and tenants are fickle. They fire the same enquiry at every agent on the street, and whoever answers first gets the viewing. Waiting two hours is waiting too long.
They stop answering the phone.
Call back the next morning and you cannot get hold of them. Some take 48 hours to reply, if they reply at all. Your negotiators burn the week chasing time-wasters while the motivated movers slip through.
How SalesRook works, in three steps
The whole model in fifteen seconds.
1
Connect your enquiry sources
Rightmove, Zoopla, OnTheMarket, your website forms, even missed calls. No change to how your team works, and most firms are live in 2 to 4 weeks.
2
SalesRook answers in seconds
A personal WhatsApp conversation, not a chatbot script. It qualifies budget, position and timeline, spots the buyers with a property to sell and the applicants who need a mortgage, and books the viewing.
3
Your team gets the good ones
Fully qualified profiles land in your CRM overnight, with every conversation logged. You arrive to viewings to book, not a weekend backlog to chase.
What Our Clients Say
Hear from property professionals who have upgraded their business with SalesRook.
David Gardner
Managing Director
DDM Residential
"Read the DDM Residential case studyWe've got this AI that if somebody sends through a Rightmove, bang, the customer journey, they're picked up straight away... They're interacting straight away. And even if that's eight o'clock at night, it's kicking in.
"
Wall of Love
In their own words
Real reviews from estate agents, letting agents and mortgage brokers running SalesRook every day.
Richard Poole
Managing Director, Michael Poole Estate & Lettings Agents
SalesRook has delivered exceptional results for our agency. In just one month, we closed an additional 12 instructions worth £28,500, with an investment of only £2,602 - an impressive 11:1 ROI. And that's just from on-patch valuation leads, not including the time saved, mortgage referral revenue, or potential off-patch referrals. So, in reality the ROI will be far greater. SalesRook has become an essential part of our business growth strategy.
Kyle Nelson-Esch
Head of Renewals, Stirling Ackroyd
Across a 3-month period vs last year, SalesRook enabled us to increase the number of tenancies renewed by 24%. SalesRook has become a vital tool for our team, drastically improving and accelerating our communication process for securing responses and signed agreements. Without it, our efficiency and performance would undoubtedly suffer.
Mark Pesci
Franchise Owner, Fine & Country
Three months with SalesRook and the results are outstanding. We're waking up to qualified applicants instead of spending hours on manual qualification calls. The time savings alone make this a game-changer for our team. But then, there's the added bonus of valuation leads and mortgage referrals, too.
George Webb
Sales Manager, Your Move
SalesRook qualification is like a get out of jail free card for our team. Their AI ensures all crucial information is captured in our CRM, creating an invaluable safety net when following up with prospects weeks or months later. Even our most tech-resistant team member has become a complete convert. The broadcasting feature is particularly game-changing - allowing us to efficiently reach hundreds of historical valuations and identify interested prospects at scale. What we can accomplish now was simply impossible before. Mind-blowing!
Rob Mann
Listing Agent, Duncan Yeardley
SalesRook is the absolute b*llocks...Automatically saving all our WhatsApp conversations in Reapit. I was doing it manually before so a huge time saver. I'm a massive advocate!
Frank Schippers
Managing Director, Frank Schippers Estate Agents
The onboarding process with SalesRook was great from day one. Their team truly understands the property sector and the importance of WhatsApp communication for our clients. Offering 24/7 responsiveness while freeing up our negotiators to focus on high-value activities like viewings and relationship building is so important to us. The level of support and expertise we've received demonstrates why SalesRook is the right technology partner for frankschippers.co.uk
Richard Timpson
Group Lettings Director, Your Move
The key breakthrough for us was understanding that SalesRook's viewing preferences feature completely changes your workflow. Instead of calling every tenant applicant to ask when they're available, we now get that information upfront. Our negotiators in Southampton have adapted to calling the landlord and current tenants first to arrange viewings, then following up with applicants to confirm the agreed time. We've saved significant time by eliminating those initial qualification calls and can focus our conversations on actually booking viewings with suitable applicants. It's about trusting the technology and training your team to work differently - once they made that shift, the time savings became very real.
David Vertannes
Managing Director, Edward Rose Property Group
Working with SalesRook has been a great experience. The team is incredibly hands-on, responsive, and committed to refining the product based on feedback. The level of service and interaction has been excellent, and it’s clear they genuinely want to develop their platform in partnership with engaged users. We’re implementing Core AI, Negotiator, and Broadcasts—which is a big undertaking, but the early signs are very positive. The team is proactive in addressing our needs, such as refining postcode allocations to ensure valuation leads reach the right branches, which will help drive adoption internally. Overall, SalesRook is proving to be a valuable partner in optimising our lead management and automation processes.
James Thompson
Lettings Consultant, Hurford Salvi Carr
I have worked with other companies who use Reapit but none of them have used the goldmine that is the SalesRook chrome extension - it's absolutely brilliant!
Matt Coulson
Founder, Heron Financial
We're running with SalesRook now and it's going well - we're having clients booked in, clients are actually enjoying that initial service, it's superb out of hours... we're finding that advisors are coming in the following morning, our AI Persona is having the conversation at 10 o'clock at night and they're then into an appointment, it's amazing.
Gemma Hyland
Lettings Manager, Fraser & Co
Everything's changing now, people don't like to pick up their phones but on WhatsApp they get back to us straight away. Gathering information about guarantors etc is time consuming. Having Ada (our AI Persona) doing it for us takes some getting used to, but the experience we've had so far is good - we've even had clients calling up asking to speak to her! The negs are finding it really helpful, especially when it's busy.
Matt Nicol
Managing Director, Nicol & Co
24 hrs in and this is already making a difference 🚀 Thanks guys. We might be able to do away with our clunky application process as Ivy (our AI Persona) gets it all.
Brooke Pursey
Managing Director, Robert Cooper & Co
SalesRook is great. I love seeing that automated process - it's so exciting looking at all the conversations coming in because it's highly scalable to work on an automated basis like this. Thank you very much, really excited about the next step!
Kyle Best
Director, Best Property Services
SalesRook is going well so far - it’s been great getting all the additional info into the system. One of the main things we need, which Izzy (our AI agent) is collecting, is whether applicants have a house to sell.
Finn Quealy
Area Director, Quealy & Co
Great product. Something we've needed for ages now. Thank you.
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Felix Austin
Google review
Very helpfui
Case study
One family agency. One month. 600 enquiries became 12 instructions.
Same portals, same Rightmove bill, same team. Michael Poole simply stopped letting enquiries go unread, and we counted the result against their own CRM.
600
sales enquiries in month one
87
hidden valuations surfaced inside them
12
instructions won, all completed
£28,500
revenue, an 11:1 return on spend
"SalesRook has delivered exceptional results for our agency. In just one month, we closed an additional 12 instructions worth £28,500, with an investment of only £2,602, an impressive 11:1 ROI."
Richard Poole
Managing Director, Michael Poole Estate Agents
Maximising Your Property Enquiries with AI
Enhance your customer journey with conversational AI that handles enquiry qualification and identifies revenue generating opportunities 24/7, freeing your team to focus on closing sales.
24/7 WhatsApp Engagement
24/7 WhatsApp Engagement
Improve customer experience. Your AI engages prospects within seconds via WhatsApp, 24/7/365.
Hidden Revenue Discovery
Hidden Revenue Discovery
Uncover valuation opportunities from 21% of qualified buyer enquiries. Your AI identifies potential sellers that human agents often miss, and mortgage referrals, too.
Proven Results
Proven Results
Achieve fantastic ROI like our customers. For example, Michael Poole won 12 additional instructions in their first month - driven completely by SalesRook.
Huge Time Savings
Huge Time Savings
Save 25 hours per 100 enquiries. Eliminate repetitive qualification calls and focus on viewings and deal closures instead of chasing dead-end leads.
Seamless CRM Integration
Seamless CRM Integration
Every qualified enquiry automatically syncs to your CRM. Perfect data capture with zero manual input required.
Intelligent Automatic Lead Qualification
Intelligent Automatic Lead Qualification
Upgrade basic portal enquiries into detailed applicant profiles automatically. Your team will arrive at work each day to fully qualified applicants, ready to book in for viewings.
Engage📱
Instant WhatsApp Responses
Every property enquiry gets a personalised WhatsApp response within seconds - whether it comes in at 2 PM on Tuesday or 11 PM on New Year's Eve. No more missed opportunities because someone enquired outside office hours
- 87% response rates - Compare that to your current email and phone response rates
- Serve customers instantly, even out-of-hours - Never lose a lead to competitors who respond faster
- Respond to portal leads, contact forms, missed calls & more - One system handles everything
Gather 📊
Intelligent Lead Qualification
Your AI assistant asks all the right questions so you don't have to. Every basic portal enquiry becomes a detailed applicant profile with budget, timeline, circumstances, and viewing preferences all captured automatically while you sleep.
- 56% lead-to-qualified conversion rate - Your team just need to choose who to book in for a viewing
- 25 hours saved per 100 applicants - Eliminate repetitive qualification calls completely
- Arrive at work to pre-qualified leads - Start your day with viewings to book, not qualification calls to make
Prioritise 🎯
Focus on Genuine Opportunities
- Stop wasting time on tyre-kickers and dead-end leads - SalesRook filters out the time-wasters so your negotiators only speak to serious, motivated applicants who are ready to move forward
- We identify valuation opportunities from 21% of qualified applicants, turning your existing enquiry flow into a new business pipeline
- All identified valuation leads are automatically shared with the correct branch or office - no manual work required
Connect 🔗
Seamless Systems Integration
Every summarised enquiry automatically appears in your CRM with zero manual data entry. All the qualification details, contact information, and valuation opportunities are instantly available where your team already works.
- Your team pick up enquiries where they're used to - No training required
- Perfect compliance with zero effort - Every interaction summarised and logged automatically
- Works with your existing systems - Integrates with Reapit, Alto, LeadPro, Street, Homeflow + many more
"Our clients expect the personal touch." Exactly. That's the point.
Silence is not personal. An instant, warm, well-written WhatsApp reply at 9pm is more personal than a phone call that arrives two days late. SalesRook holds natural conversations in your agency's tone of voice, and a human can step in at any moment.
87% of enquiries respond
That is the reply rate on the WhatsApp conversation. Compare it with your call-back connect rate.
Your team stays in charge
Every conversation is visible live, and any negotiator can take over a chat mid-flow.
It sounds like you
Trained on your tone, your properties and your process. Not a decision-tree chatbot.
"Now we've got a way to make it feel personal."
Director, UK property firm
Seamless CRM & Portal Integrations
Connect SalesRook with your existing CRM and property portals for a unified workflow.
20+ CRM & Portal Integrations
Syncs with Your Existing Tech Stack
SalesRook seamlessly integrates with leading property CRMs and portals. All qualified leads, conversations, and applicant data sync automatically to your existing systems.
- Real-time sync with your CRM
- Automatic applicant creation and lead scoring
- Property data sync for accurate AI responses
As Featured In
250+ UK Estate Agency & Mortgage Advice Offices Already Using SalesRook
Stop losing enquiries you already paid for
Every portal lead cost you money. SalesRook makes sure every single one gets answered, qualified and worked. Join 250+ UK offices handling 50,000+ enquiries a month through SalesRook.
Live in 2 to 4 weeks
30-day rolling. Cancel anytime
Start with one branch and read every conversation
Cancel anytime • GDPR compliant • Human takeover at any moment
From the Rook Report
Not ready to talk? Take the Rook Report with you.
Plain-spoken analysis of what actually converts property enquiries, written by SalesRook co-founder Max Hardy from live data across the UK agencies and brokers we work with. Read it, or listen on your drive between viewings.
The After-Hours Enquiry: Winning the Leads That Arrive When the Office Is Shut
About half of your enquiries arrive when the office is shut. The 9pm Saturday message answered Monday morning is rarely still yours. Here is how the best agencies are winning the after-hours pipeline they already pay for.
10 Min readListen
One in Five Buyer Enquiries Is Hiding a Valuation You Never Chased
You already pay for these enquiries. Roughly one in five buyer messages hides someone with a property to sell, and a slow, half-read first reply is an instruction you never knew you had. Here is how to surface them, whatever tools you run.
9 Min readListen
The Colleague DDM Residential Hired Who Never Clocks Off
Same portals, same team, same Rightmove bill. Here is what answering enquiries around the clock (even after the office is dark) and reading each one properly was worth to DDM Residential, from their own performance report.
9 Min readListen
Frequently asked questions
Everything you need to know about SalesRook.
SalesRook automatically engages and qualifies your property enquiries 24/7 via WhatsApp. When someone enquires about a property on Rightmove, Zoopla, or OnTheMarket, our AI immediately sends them a personalised WhatsApp message, collects essential information (budget, timeline, employment, etc), and delivers you a complete applicant profile, ready for you to confirm viewings with qualified prospects rather than chasing cold leads.
SalesRook automatically engages and qualifies your mortgage enquiries 24/7 via WhatsApp. When a new lead comes in - whether from your website, referral partners, or marketing campaigns - our AI immediately sends them a personalised WhatsApp message, collects essential information (property search stage, property value, deposit amount, credit history), and books qualified appointments directly into your advisers' diaries. For renewals, SalesRook proactively engages your entire book months before product end dates - so clients are booking consultations instead of slipping onto SVR while you're playing phone tag.
Our clients save an average of 25 hours per 100 enquiries; more than half a working week. Negotiators receive detailed applicant profiles in their CRM and inbox each morning, allowing them to focus on viewings, valuations, and closing deals. One lettings manager described it as' waking up to qualified applicants instead of spending hours on manual qualification calls'
Yes, significantly! SalesRook automatically identifies hidden opportunities in your enquiry flow. As much as 20% of sales applicants also have properties to sell, and up to 15% of lettings applicants share their landlord's contact details. SalesRook captures these opportunities automatically, delivering valuation leads directly to the relevant branch. One client, Michael Poole Estate Agents, identified 87 valuation opportunities from 600 sales enquiries in just one month, converting 12 into completed instructions worth £28,500 at an 11:1 return on that month's spend. Across the full year that followed, the same pilot surfaced 97 instructions and 40 completed sales.
SalesRook pricing works like your utility bills; a monthly subscription plus usage-based token costs. Tokens cover WhatsApp messaging, SMS fallback, and AI processing power, ensuring you only pay for actual usage. Pricing varies based on your enquiry volumes and agency size, with both the setup fee and monthly subscription negotiable for your specific requirements. Most single-branch agencies save over £20,000 annually compared to manual qualification costs. Book a demo to discuss pricing tailored to your operation.
Yes! SalesRook automatically syncs all conversations and qualified leads directly into your CRM, integrating with Reapit, Alto, LeadPro, Homeflow, AcquaintCRM, and others. We connect to all major portals (Rightmove, Zoopla, OnTheMarket) to capture enquiries instantly. Everything stays in your existing workflow without any separate systems to manage.
This is rarely an issue in practice. Customers care most about getting rapid, helpful responses to their property enquiries, not whether a human or AI provides them. In fact, 40% of qualified enquiries now happen outside business hours when human agents aren't available. We've had clients receive messages at 11pm on New Year's Eve with responses like 'I really appreciate that you took the time to contact me!' The key is that it works with our response rates being 85-95%, and 40-60% of applicants typically completing the full qualification conversation.
SalesRook isn't a chatbot! It's a complete lead qualification and opportunity discovery platform. Unlike simple chatbots that follow a fixed decision tree and answer basic questions, your AI conducts natural, contextual conversations via WhatsApp, identifies hidden valuation opportunities and mortgage referrals, automatically routes leads to appropriate branches or partners... and delivers actionable intelligence directly into your CRM. It's more like having a tireless, highly-trained negotiator working 24/7 than a basic FAQ bot.
Absolutely. All conversations are encrypted and securely stored in compliance with GDPR and ICO guidelines. We provide comprehensive data processing agreements and maintain strict compliance with UK regulations. Customers can request their data or opt-out at any time. We follow the UK government's principles-based approach to AI, ensuring appropriate transparency whilst focusing on service quality that modern property seekers expect.
Most agencies are live within 2-4 weeks. Our setup process includes registering your WhatsApp Business number (via official WhatsApp Business API), integrating with your CRM and property portals, customising your AI persona's name, tone, and qualification questions, and training your team on what to expect. We handle the entire technical configuration and all you need to do is decide your persona's name and review the qualification flow.
Based on proven client results: 83% reduction in applicant engagement costs compared to manual handling, 25 hours saved per 100 enquiries, 20% of enquiries revealing hidden valuation opportunities (both sales and lettings), qualification rates of 44-60% (far higher than manual, phone-based qualification), and typical ROI of 4:1 to 12:1 in the first few months. Your Move processed over 30,000 messages and saved between £11,900-£19,831 in just one month, whilst identifying 219 hidden valuation opportunities.
Being fast in office hours is table stakes. Most enquiries arrive when the office is closed, and the applicant has messaged four other agents. SalesRook makes you first every time, including at midnight on a Friday, and qualifies while it engages so speed does not cost accuracy.
Yes, instantly. Every chat is visible live and a negotiator can step in mid-conversation. Many clients start with one branch and read every message in week one.
Still have questions? We're here to help.