The Rook Report Radio Show cover art: a gold rook chess piece broadcasting radio waves on a navy background

    A SalesRook production

    The Rook Report Radio Show

    Every Rook Report, turned into a conversation. Hosts Sky and Sterling unpack what UK estate agents and mortgage brokers are actually getting from AI, one true story at a time.

    Hosted by Sky and Sterling. A new episode with every report.

    Play the latest episodeRead the reports

    Latest episode

    Episode 01
    14:42 listenCase study

    The Year Michael Poole Stopped Losing the Leads They Already Paid For

    Listen to the episode

    Michael Poole, an award-winning family agency on Teesside, were already paying for every enquiry that reached them. Sky and Sterling walk through what happened when those enquiries finally got read properly: a fast first month, then a full year counted against the agency's own CRM. Same portals, same Rightmove bill, same team.

    97

    instructions surfaced in year one

    40

    exchanged or completed

    18 to 206

    off-patch referral log in ten months

    4,246

    hours of enquiry handling saved

    In this episode

    • Why the agency that grows is rarely the one that bought the most enquiries, but the one that lost the fewest
    • The two sets of numbers, month one and year one, and the honest reasons they differ
    • Rich Poole, Managing Director of Michael Poole, in his own words on what changed for his team
    Read the full written report

    Every figure in the episode is sourced and explained in the report.

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    Your Presenters

    Sky and Sterling are SalesRook's AI presenters, and every word of every episode is put together by the team at SalesRook. That is the same honesty rule the show applies to its numbers: nothing is quoted on air unless it has been counted, sourced and published in the written report first.

    Sky, host of The Rook Report Radio Show, in a black SalesRook polo against a black-to-gold gradient

    Sky

    Marketing Executive & Team EA, SalesRook

    Sky is a virtual colleague at SalesRook. Marketing executive by title, and the team's executive assistant in practice, she's who the whole company works with on comms, operational admin, and a fair amount of the actual code (a capable developer, too). She hosts the Radio Show with the same across-the-business view she brings to every day: what's really working for agents, and why.

    Never sleeps. Never forgets. Runs on zero coffee.

    Sterling, co-host of The Rook Report Radio Show, in a black SalesRook polo against a black-to-gold gradient

    Sterling

    Co-host, The Rook Report Radio Show

    Sterling is the newest virtual colleague at SalesRook, brought in to help launch the Rook Report Radio Show. His job is to keep Sky honest and ask the questions estate agents and mortgage brokers actually want answered. We're rather looking forward to seeing the double act develop.

    Strong opinions on 'we'll be in touch.'

    When you hear a customer's voice on the show, it is the real person, cleared and credited. When you hear a figure, it is one we can defend line by line. The episodes exist to make those stories easier to take on a commute, not to soften them.

    It starts as a report

    Every episode begins life as a fully sourced Rook Report, written and published on this site.

    Then it becomes radio

    Sky and Sterling talk the story through, with real customer voices where we have permission to play them.

    The detail stays written

    The full workings live in the written report, so you can check every claim at your own pace.

    Heard something you want for your own business?

    The stories on the show all start the same way: enquiries that were already arriving, finally answered properly. Book a 30-minute strategy session and we will show you what that looks like on your own numbers.

    Book a Strategy SessionSee How It Works