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Last updated 9 July 2026 · Media enquiries: [email protected]
SalesRook, the AI that answers and qualifies estate agents' and mortgage brokers' property enquiries over WhatsApp, has been named winner of Best AI Solution at the Kerfuffle Trusted Agent Awards 2026. The award was presented on 7 July 2026 at the Kerfuffle Conference, Built on Trust, at ICC Newport, hosted by Dara O Briain.
The Trusted Agent Awards are based on independently vetted customer reviews drawn from Kerfuffle's platform, Google and other verified sources, reflecting genuine customer sentiment. It is the second consecutive year SalesRook has taken the Best AI Solution title.
SalesRook answers property enquiries within 30 seconds over WhatsApp and identifies valuations, off-patch referrals and seller opportunities. In a year with SalesRook, Michael Poole Estate Agents grew their off-patch referral log from 18 to 206, and on their own patch the pilot alone surfaced 97 instructions worth roughly £120,000 in commission, while saving the team 4,246 hours of enquiry handling and cutting enquiry-handling costs by 80%.
Full announcement: salesrook.com/report/salesrook-best-ai-solution-kerfuffle-trusted-agent-awards-2026
SalesRook is a UK PropTech company providing AI-powered, WhatsApp-first lead management for estate agents and mortgage brokers. Founded in 2022 by Max Hardy and Richard Remington, it answers and qualifies property enquiries in seconds and integrates with leading CRMs including Reapit, Street, Alto, LeadPro and Acquaint.
SalesRook is a UK PropTech company that builds AI to answer and qualify property enquiries over WhatsApp for estate agents and mortgage brokers. Founded in 2022 by Max Hardy and Richard Remi Remington and headquartered in London, SalesRook responds to enquiries within 30 seconds, around the clock, capturing valuations, off-patch referrals and seller opportunities that agencies would otherwise miss.
The platform supports over 1,500 property professionals across 250+ estate agency offices and processes more than 300,000 property enquiry messages every month. It integrates with leading CRMs including Reapit, Street, Alto, LeadPro and Acquaint, and is a two-time winner of the Kerfuffle Best AI Solution award (2025 and 2026).
Please use SalesRook as one word with a capital R. Not Sales Rook or Salesrook.
2022
Founded, in London
250+
Estate agency offices supported
1,500+
Property professionals
300,000+
Enquiry messages handled monthly
30 sec
Typical WhatsApp response time
2x
Kerfuffle Best AI Solution winner (2025, 2026)
| Company | SalesRook |
|---|---|
| Founded | 2022 |
| Founders | Max Hardy (Co-Founder) and Richard Remi Remington (Co-Founder & Commercial Director) |
| Headquarters | Unit A, Cottonworks House, 111 Seven Sisters Road, London N7 7FN, United Kingdom |
| Sector | PropTech / conversational AI |
| What it does | AI WhatsApp lead qualification for estate agents and mortgage brokers |
| Serves | 1,500+ property professionals across 250+ estate agency offices |
| Message volume | 300,000+ property enquiry messages per month |
| CRM integrations | Reapit, Street, Alto, LeadPro, Acquaint |
| Awards | Kerfuffle Best AI Solution 2025 and 2026 (Trusted Agent Awards) |
| Website | salesrook.com |
Cleared for editorial use with attribution.
"It means a lot that this comes from agents who actually use SalesRook. Winning it two years running tells us we are getting that right."
"Winning this again, in a room full of the agents we build for, means a great deal. Hearing our name read out for the second year running was a real moment for the team."
"Every enquiry deserves an answer in seconds, not hours. SalesRook makes sure no lead ever falls through the cracks, day or night."
"Agents do not need another dashboard to check. They need the work done. SalesRook answers, qualifies and hands over the ready opportunities on WhatsApp."
Co-Founder
Max Hardy co-founded SalesRook in 2022 to close the gap between a property enquiry arriving and an agent responding to it. He leads the company's product and technology direction, shaping the AI that now answers hundreds of thousands of WhatsApp enquiries a month for estate agents and mortgage brokers across the UK.
Co-Founder & Commercial Director
Remi Remington co-founded SalesRook in 2022 and leads its commercial strategy, partnerships and growth. He works directly with agency networks and brokerages to put AI-first lead qualification into everyday use, and represents SalesRook across the industry's events and awards.
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The SalesRook team on stage collecting Best AI Solution at the Kerfuffle Trusted Agent Awards 2026, ICC Newport, 7 July 2026.
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The SalesRook team at the Kerfuffle Conference Built on Trust awards gala, ICC Newport, 7 July 2026.
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The SalesRook exhibition stand at the Kerfuffle Conference 2026.
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SalesRook primary logo (PNG, transparent background). Please do not stretch, recolour or alter the logo.
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The SalesRook team, a global remote-first team.
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Press office
[email protected]Registered address
SalesRook, Unit A, Cottonworks House, 111 Seven Sisters Road, London N7 7FN, United Kingdom
salesrook.com