Every property enquiry answered and qualified in seconds, 24/7
Core is a WhatsApp AI that replies the moment an enquiry lands, holds a real conversation to qualify the lead, and writes a full profile straight into your CRM. Your team wakes up to qualified applicants with viewings lined up and ready to confirm, not a backlog of chasing.
Trusted by 1,500+ property professionals across the UK
Before vs After SalesRook Core
BASIC PORTAL ENQUIRY
AI-GENERATED PROFILE
From "is it still available?" to a viewing lined up and ready for your negotiator to confirm
A real portal enquiry lands at 9:47pm, long after your office shut. Watch Core reply in seconds, qualify the buyer, spot the valuation hiding inside, and gather the viewing preferences, all before your competitors have read their email.
Illustrative sample conversation. Every exchange is timestamped and written to your CRM.
Instant reply, any hour
9:47pm on a weeknight and the buyer still gets a real, on-brand conversation, not a voicemail and a callback tomorrow.
Qualified like your best negotiator
Budget, funding, chain position and timeline, gathered naturally, so your team opens a profile instead of a blank enquiry.
Hidden revenue, surfaced
A buyer with a flat to sell is a valuation lead. Core spots it and flags it to the team automatically.
Lined up and logged
The viewing preference is recorded for your negotiator to confirm, and the whole thread syncs to your CRM. No copy-paste, no gaps.
Speed to lead decides who wins the instruction
Most enquiries arrive after hours, at weekends, and on portals where the first agent to reply usually wins. A form gives you a name, an email and "interested in viewing". By the time someone calls back the next morning, the buyer has messaged three other agents. Core closes that gap to seconds, on the channel buyers actually answer. Watch what a few minutes of delay really costs:
Everything you need to qualify leads automatically
Stop chasing leads and start focusing on qualified opportunities that are ready to convert.
Instant WhatsApp qualification
Core replies in seconds and asks the questions your negotiators would: budget, timeline, chain position, funding, whether they have a property to sell.
A full profile, not a form
Every conversation becomes a structured applicant profile written into your CRM, so your team opens a qualified lead instead of a blank enquiry.
Hidden revenue, surfaced
Buyer enquiries quietly contain sellers and borrowers. Core spots the valuation and mortgage opportunities inside them and routes each one to the right branch or partner.
24/7, never off
Evenings, weekends and bank holidays are when most enquiries land and most agents are shut. Core is not. Every lead gets a real reply while your competitors sleep.
This is what your team opens in the morning
Not a name and "interested in viewing", but a structured applicant profile, written straight into your CRM while everyone slept.
Illustrative profile from the sample conversation above.
Live in days, working from day one
Connect your lead sources and CRM
Portals, paid ads, your website, introducers: if it sends an email, Core can take it, and qualified leads flow straight back into Reapit, Alto, Street, LeadPro and more.
We build your AI persona
Named, on brand, tuned to your qualification criteria, tone and branch routing. Sales, lettings, valuation and mortgage flows each work differently.
Enquiries turn into qualified opportunities
Core handles the first conversation end to end and hands your team viewings lined up to confirm, valuation leads and mortgage referrals.
Proven results from real agents
"In just one month, we closed an additional 12 instructions worth £28,500, with an investment of only £2,602, an impressive 11:1 ROI. And that's just from on-patch valuation leads."
Fine & Country
Three months in, waking up to qualified applicants instead of manual qualification calls.
"Three months with SalesRook and the results are outstanding. We're waking up to qualified applicants instead of spending hours on manual qualification calls. There's the added bonus of valuation leads and mortgage referrals, too."
Mark Pesci, Franchise Owner, Fine & Country
Heron Financial
A mortgage brokerage having qualified conversations at 10pm that turn into booked appointments.
"Clients are actually enjoying that initial service, it's superb out of hours. Our AI Persona is having the conversation at 10 o'clock at night and they're then into an appointment, it's amazing."
Matt Coulson, Founder, Heron Financial
Over a full year, Michael Poole processed 40,753 enquiries at £0.78 per enquiry, with 4,246 hours saved. Read the full Michael Poole case study.
Customised to the way you already work
Every property business is different. SalesRook Core adapts to your specific needs.
Your persona, your rules
Works with your stack
Simple, usage-based pricing
You only pay for enquiries handled. 30-day rolling terms, no long-term contract.
No card required · see Core handle your enquiries live.
Frequently asked questions
Stop losing leads to whoever replied first
Book a free consultation and we will show you Core handling your enquiries, live, on WhatsApp.