AI for Estate Agents:
The Complete Guide

No. AI handles the initial qualification and data capture that negotiators find tedious and time-consuming. This frees negotiators to focus on what they do best: building relationships, conducting viewings, and closing deals. The human touch remains essential for complex conversations, emotional support during transactions, and expert local knowledge.

Customers consistently respond positively to instant, helpful responses, regardless of the technology enabling them. We regularly receive feedback from applicants expressing surprise and appreciation at receiving immediate responses late in the evening or over weekends. The quality and speed of service matters more than whether a human or AI initiated the conversation.

Properly implemented AI platforms can be fully GDPR compliant. Look for platforms that store data in appropriate jurisdictions, process data only for stated purposes, and can support data subject rights including access and erasure requests. SalesRook is designed with GDPR compliance as a foundational requirement.

Most agencies can be live within two to four weeks, including CRM integration, persona customisation, and team training. The process typically involves configuring qualification questions to match your workflows, customising the AI persona's tone and name, and connecting to your property portal feeds and CRM.

Costs vary by platform and usage volumes. Look for transparent pricing models where costs scale proportionally with enquiry volumes. At SalesRook, agencies typically pay between £0.50 and £1.50 per enquiry handled, with monthly subscription fees covering platform access and CRM integration.