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Turn Your Property Enquiries Into a Second Revenue Stream
SalesRook captures every website enquiry instantly, qualifies mortgage-ready leads automatically, and connects them to Heron Financial. You earn a pay-away on every completed mortgage. Heron funds the entire system.
Limited to one agency per postcode area. Check your availability below.
Works with your existing setup
You're Sitting on Leads You Don't Even Know About
Every day, potential buyers land on your website, browse listings, and leave without picking up the phone. Your team is flat out with viewings, negotiations, and compliance. Nobody has time to chase every enquiry within seconds - but that's exactly when the buyer is most motivated.
Meanwhile, those same buyers need mortgages. They're getting them somewhere. The question is: are you benefiting from that, or is someone else?
Slow response times
Enquiries sit in inboxes for hours, sometimes days. By then, the buyer has moved on.
No mortgage referral income
Or an ad-hoc arrangement that produces sporadic, untracked results.
No visibility
You don't know how many enquiries you're actually getting, let alone converting.
One System. Two Revenue Wins.
SalesRook + Heron Financial: a fully funded, done-for-you lead capture and mortgage referral engine.
Every enquiry answered in under 60 seconds, 24/7, with intelligent qualification.
Mortgage-ready leads routed directly to Heron Financial's FCA-regulated advisory team.
Passive income from leads you were already generating - tracked and reported monthly.
See every enquiry, every response, every referral in real time.
Heron Financial funds your SalesRook subscription entirely - setup and ongoing usage.
The deal in plain English
You don't pay a penny.
You just earn.
From Enquiry to Earnings in Four Steps
Capture
SalesRook sits on your existing website. When a buyer submits an enquiry - via form, chat, or portal - SalesRook responds instantly with a personalised reply. No code changes. No extra work for your team.
Qualify
Every enquiry is scored and categorised. SalesRook identifies which leads are mortgage-ready and flags them automatically - no manual sifting required.
Refer
Qualified mortgage leads are warm-transferred to Heron Financial's advisory team. The buyer gets expert, whole-of-market mortgage advice. You get the referral logged to your account.
Earn
When a mortgage completes, you receive a pay-away fee. Every referral is tracked, transparent, and reported back to you monthly.
Hidden Valuations Sitting Inside Your Buyer Enquiries
We tracked a cohort of 458 property enquiries processed via SalesRook at one of our partner estate agencies. Here's what the data showed:
Cohort: 458 buyer enquiries — 1 month
Responded via WhatsApp
76% response rate
Fully qualified
42% of total enquiries
Said they have a property to sell + gave address
Valuation opportunities identified
Of those — not yet listed anywhere else
Immediate pipeline opportunities
Requested a mortgage broker introduction
11% of total enquiries
Actual cohort metrics, not projections. Results vary by agency size, location and enquiry volume.
"The valuation opportunities are the part that surprised us most. We knew we'd get mortgage referrals - we didn't expect SalesRook to surface sellers hiding inside our buyer enquiries."
Trusted by 1,500+ property professionals · 50,000+ enquiries handled weekly
What Could This Mean for Your Agency?
A conservative worked example based on a typical mid-size agency.
Assumptions (conservative)
| Enquiries routed to Heron per year | 400 |
| Mortgage conversion rate | 25% |
| Completed mortgages per year | 100 |
| Average procurement fee per mortgage | £900 |
| Agency pay-away percentage | 15% |
Estimated annual referral income
Per year, per branch — from leads you already have
Larger agencies with higher enquiry volumes will see proportionally higher numbers. We'll model your specific opportunity on the discovery call.
This is a worked example for illustration. Actual earnings depend on enquiry volume, lead quality, mortgage completion rates, and market conditions.
Why Heron Funds Your SalesRook
Most "free" tools come with a catch. This one doesn't - because the model only works if you succeed.
Heron Financial is an FCA-authorised, whole-of-market mortgage brokerage. They need a steady flow of qualified, motivated mortgage leads. Estate agency enquiries are the highest-intent source available - buyers actively searching for property.
You get a premium tool, free
SalesRook typically costs £200–£500/month per branch. Heron covers it entirely because qualified estate agency leads are their highest-intent source of new business.
You earn without extra work
Mortgage referral income that previously required an in-house adviser or ad-hoc arrangements - systematised and paid to you monthly.
No lock-in, no risk
There's no long-term referral lock-in.
If mortgages don't complete, you don't owe anything. Everyone's incentive is the same: more completions.
Built to Fit Your Existing Setup
No new CRM. No website rebuild. SalesRook integrates with what you already use.
Once Your Area Is Taken, It's Taken
This isn't a mass-market product. To protect lead quality and your competitive advantage, we limit the partnership to one estate agency per postcode area. Check availability now - if your postcode is open, we'll reserve it for your discovery call.
Frequently Asked Questions
Your Enquiries Are Already There. Let's Make Them Count.
Every day without SalesRook, enquiries go unanswered, buyers drift to competitors, and mortgage referral income goes unclaimed.
The system is funded. The data is proven. The only question is whether your postcode is still available.
30-minute call. No obligation. We'll model your agency's numbers live.
Important information: Heron Financial Ltd is authorised and regulated by the Financial Conduct Authority (FCA). Your agency will act as an introducer, not an adviser. No financial advice is given by your agency or its staff as part of this arrangement. All mortgage advice is provided by Heron Financial's qualified advisers.
Earnings illustrations on this page are worked examples based on stated assumptions and real cohort data. They are not guarantees of future income. Actual results will vary depending on enquiry volume, lead quality, local market conditions, and mortgage completion rates.
The "zero cost" offer is subject to the terms of the SalesRook x Heron Financial partnership agreement. Heron Financial funds the SalesRook subscription for the duration of the active partnership. Exclusivity is offered on a first-come, first-served basis per postcode area and is subject to availability and partnership agreement terms.