Max Hardy

    Max Hardy

    Co-Founder

    Max Hardy is the Co-Founder of SalesRook, a leading provider of AI solutions for the property sector. With a background in technology and property, Max leads SalesRook's mission to transform how estate agents and mortgage brokers engage with leads through AI-powered WhatsApp automation.

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    Articles by Max Hardy

    How UK Mortgage Brokers Are Using WhatsApp to Navigate the £94 Billion Remortgage Wave
    Thought Leadership
    26 Nov 2025

    How UK Mortgage Brokers Are Using WhatsApp to Navigate the £94 Billion Remortgage Wave

    When I talk to mortgage brokers about the next six months, the first reaction is almost always anxiety. Then comes excitement, once they realise there's actually a solution.

    18 min read
    SalesRook Partners with Relocation Agent Network to Deploy AI Technology Across 90+ UK Estate Agencies
    Press Release
    24 Nov 2025

    SalesRook Partners with Relocation Agent Network to Deploy AI Technology Across 90+ UK Estate Agencies

    London-based SalesRook has announced a strategic partnership with the Relocation Agent Network (RAN) to provide subsidised AI-powered lead qualification technology to over 90 member estate agencies across the UK.

    4 min read
    An Evening by the Thames: How Property Professionals Are Reimagining AI's Role
    Company Updates
    20 Mar 2025

    An Evening by the Thames: How Property Professionals Are Reimagining AI's Role

    The Thames lapped quietly against the hull of the Little Ship Club, seemingly unaware that inside, a revolution was brewing. It wasn't the kind of revolution marked by raised fists or inflammatory speeches, but something far more subtle - and potentially more transformative.

    9 min read
    The New Rules of Property: How AI is Transforming Estate Agency in a 12% Market Surge
    Thought Leadership
    19 Feb 2025

    The New Rules of Property: How AI is Transforming Estate Agency in a 12% Market Surge

    The first sign that something fundamental was changing in the property market came during a recent visit to a client's office in North London. The agency director was sitting in his branch, watching his negotiators field calls, and growing increasingly frustrated.

    8 min read
    Late-Night House Hunting? This AI Estate Agent Never Sleeps, Say UK Property Firms
    Press Release
    24 Jan 2025

    Late-Night House Hunting? This AI Estate Agent Never Sleeps, Say UK Property Firms

    As first-time buyers race to beat April's Stamp Duty deadline, PropTech innovator SalesRook reveals its AI platform is now processing over 50,000 property enquiry messages weekly through WhatsApp.

    5 min read
    AI Reshapes Property Market as Stamp Duty Deadline Looms
    Thought Leadership
    17 Jan 2025

    AI Reshapes Property Market as Stamp Duty Deadline Looms

    The UK property market is experiencing a seismic shift. First-time buyers are flocking to purchase homes at an unprecedented rate, with their share of transactions reaching a record 31.8% in late 2024.

    7 min read
    A Housing Market Dip Will Make Tech-Savvy Estate Agents Rich While Others Struggle
    Thought Leadership
    09 Jan 2025

    A Housing Market Dip Will Make Tech-Savvy Estate Agents Rich While Others Struggle

    I spent last week analysing the latest Halifax house price data, and something fascinating emerged that most people are missing. The 0.2% drop in December isn't just another market fluctuation.

    5 min read

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